4月14日，2015中国当代家居跨界设计展在米兰设计周精彩开展。红星美凯龙与创新设计联盟携手中国家居之设计翘楚，荣麟、联邦、锐驰、拉卡萨、澳珀、仁豪、九牧、久盛等八大品牌荣登米兰设计周。“以颠覆之心，对话设计之巅”主展区论坛盛大召开，米兰副市长(待定)也亲临现场，并颁发“中国设计，米兰看见”荣耀奖杯，中国家居行业在国际舞台集体发声，表达出了中国人对原创设计的明确态度。

2015米兰设计周 | 中国当代家居跨界设计展

2015 Milan Design Week| Chinese Contemporary Home Furnishing Crossover Design Exhibition

【坐下来】盛大开幕 跨界对话

【Sit down】Grand Opening  Crossover Dialogues

4月14日，2015中国当代家居跨界设计展在米兰设计周精彩开展。红星美凯龙与创新设计联盟携手中国家居之设计翘楚，荣麟、联邦、锐驰、拉卡萨、澳珀、仁豪、九牧、久盛等八大品牌荣登米兰设计周。“以颠覆之心，对话设计之巅”主展区论坛盛大召开，米兰副市长(待定)也亲临现场，并颁发“中国设计，米兰看见”荣耀奖杯，中国家居行业在国际舞台集体发声，表达出了中国人对原创设计的明确态度。

On April 14, the 2015 Chinese Contemporary Home Furnishing Crossover Design Exhibition will be opened in Milan Design Week. Red Star Macalline and the Innovative Design Alliance, together with such eight home furnishing brands as Roling, Landbond, Camerich, La Casa, Opal, Righthome, Jomoo and Treessun will attend the Milan Design Week. Mr. Pasquale Maria Cioffi, Delegate of Mr. Franco D'Alfonso, Assessor of Trade, Industry, Tourism and Territorial Marketing, and Director of EXPO 2015 for Fashion and Design and for Public Relations; and Mr. Stefano Nigro, Head of Investment Promotion Department from Milan Chamber Of Commerce – Promos Invest in Lombardy Region – Invest in Milan were also present at the Exhibition themed by “Dialogue with an overthrowing heart on peak design” and award winners the glorious “Milan Witnesses Chinese Designs”. The event will become Chinese home furnishing brands’ collective appearance in the international stages, which will display Chinese clear attitude towards original design.

中意论坛，交锋设计之巅

China-Italy Forum High-end Design Dialogues

当天下午，在新米兰国际展览中心商务区举行的 “以颠覆之心，对话设计之巅”的论坛，来自中意双方的行业专家，设计明星，品牌代表，对家居设计的未来趋势潮流，不同艺术领域间的跨界互动，进行了深入探讨。大家一致寄予中国原创家居美好的未来愿景。红星美凯龙B2B国际品牌运营中心在论坛上独家分享了中国市场机遇与挑战探讨（China Opportunities and Challenges Workshop），众多干货数据让大家对中国市场既有了宏观的视野，又有微观的认知，现场中外嘉宾无不拍手称赞，气氛高潮迭起。

On that afternoon, experts, design artists and brand representatives from Chinese and Italian home furnishing industry will be present in the forum themed by “Dialogue with an overthrowing heart on peak design” held in the Business Area of Milano Convention Center. Besides, they will make in-depth discussions on future home furnishing development and cross-industry interactions. They all have optimistic prospect on Chinese original home furnishing industry. At the Forum, B2B International Brand Operation Center of Red Star Macalline will share “China Opportunities and Challenges Workshop”, which will make attendees have macro and micro understanding of Chinese market and won their praises.

这是红星美凯龙组织参与米兰设计周的第四年，董事副总裁车建芳女士热情总结说：看到中国原创家居的设计力量蓬勃兴起，是有思想有根源可持续发展的，红星将不遗余力的借助平台的力量推动中国家居的原创设计走向全球舞台。

This is the fourth consecutive year that Red Star Macalline has attended Milan Design Week. Ms. Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd. excitedly concluded that: Chinese increasingly growing original home furnishing design is creative, sustainable and though-provoking, and Red Star will strive to promote Chinese original home furnishing design into the global stages by relying on this platform.

开场致辞

Opening address (Photo)

中意论坛

China-Italy Forum (Photo)

意方致辞

Italian address (Photo)

中国家居市场咨询发布

Chinese Home Furnishing Market Consultancy (Photo)

红星美凯龙组织参董事副总裁车建芳女士总结发言

Vice president Che’s address (Photo)

提问及自由交流

Questions and discussions (Photo)

荣麟、联邦、锐驰、拉卡萨、澳珀、仁豪、九牧、久盛等八大品牌对话米兰

八大品牌玩转跨界，对话米兰

Eight brands launch crossover industry and hold in-depth dialogues in Milan

当晚的跨界家居展开幕酒会带给我们的是一场跨界艺术视觉盛宴。 此次参展的8个品牌带来的每一件作品都是生活的艺术结晶，反映了当今中国人对于设计的理解融于生活中。坐下来，设计师们有话说。红星美凯龙将跨界家居带到米兰，在艺术的碰撞中，让矛盾、对立的元素擦出灵感的火花。

The opening wine party in the crossover home furnishing exhibition will present us a visual feast with different artistic works. Each artwork brought by eight brands is the artistic crystallization in our lives, reflecting modern Chinese’s understanding of design through lives. Designers also hold various dialogues. Red Star Macalline brings the crossover home furnishing to Milan and obtains inspirations through art communication and exchanges.

久盛带来的是弥漫着茶多酚的中国式味道的地板；九牧则结合了中医养生概念的花洒为大家带来健康生活新体验；联邦带来哲学家私，让古老的禅说成了日常生活中的一个场景；荣麟与艺术对话，充满了生活的艺术气息；更没想到是锐驰，竟然把自己的作品做成了雕塑，让现场的人们如梦如幻；拉卡萨携手著名服装设计师，使它的家具定制时尚得让人叹为观止；仁豪居品索性带来了与旅行有关的概念家居体验；还有澳珀的作品不仅回到400多年前的中国，还带来了异国的蓝眼睛伙伴们一起玩设计。八大品牌颠覆玩转跨界，神秘的东方文化倾倒世界，米兰的展厅充满了中国的味道。这些有意思的内容，百闻或许不如一见。

Treessun brings us the floor with strong Chinese tea polyphenol taste; Jomoo brings us sprinklers involving the healthcare concept in Traditional Chinese Medicine; Landbond brings us the furniture with the strong philosophical meaning, bringing the ancient zen into our daily lives; Roling brings us the products with strong artistic elements; the biggest surprise is Camerich who makes the work into a statue, producing a dreamy feeling; La Casa, together with their famous garment designers, also amazes the tailor-made furniture; Righthome brings us the travel-related concept home furnishing experience; Opal not only brings us back China 400 years ago, but also brings us the innovative design which can be played with the blue-eye foreigners. The eight crossover brands attract wide attention and the oriental culture is amazed by the world. Milan Design Week is full of Chinese elements. While in the Exhibition, you have the feeling that “seeing for oneself is a hundred times better than hearing from others”.

红星美凯龙将中国原创设计带上国际舞台，通过跨界设计展的开幕式，开启了中国原创设计的世界之门。现场盛况灼灼。

Red Star Macalline brings Chinese original design into the international stages. Through the opening ceremony of the crossover design exhibition, Red Star Macalline opens a door for Chinese original design to the world. It is really a grand event.

米兰副市长（待定）协同红星美凯龙董事副总裁车建芳女士出现在“中国设计 米兰看见”的颁奖礼上，逐个为获得这一国际殊荣的品牌颁奖，此举将现场的气氛又一次推向高潮。中国家居设计品牌正在用自己不胜枚举的创新，一次次完成了在国际舞台的惊艳亮相。

Vice Mayor of Milan (undetermined), together with Ms. Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd., will award the “Milan Witnesses Chinese Designs” for the winners, which will drive the atmosphere into a new high. Chinese home furnishing design brands have made successful appearances in the international stages through various innovations.

为了让中国的消费者近距离的感知好设计，好生活的理念，在米兰副市长（待定）和车建芳女士的鉴证下，红星美凯龙及创新设计联盟携手八大参展品牌共同发起“米兰归来 十城巡回”的设计消费活动。据悉，在接下来的6月份起，“米兰归来 十城巡回”将带着此次参展的品牌来到中国的10个代表城市，与城市文化对话，与城市生活互融，与消费者互动。届时，相信国内的家居市场又将迎来一波设计消费的新热潮。

To give consumers more chances to feel the concept of good design and good life, with the witnesses of Vice Mayor of Milan (undetermined) and Ms. Che Jianfang, Red Star Macalline and the Innovative Design Alliance as well as the eight brands with jointly launch the design consumption activity of “10 Cities’ Tour Show after Returning from Milan”. It is learned that, from June, the activity of “10 Cities’ Tour Show after Returning of Milan” will exhibit these brands in 10 Chinese representative cities, during which they will hold various dialogues on urban culture and life and interact with consumers. By that time, Chinese home furnishing market will see another design consumption boom.

这一次“坐下来”，是跨界家居的融入，是中国原创设计在世界舞台的发声，让原本热爱生活的我们找到新的心灵空间和生命感悟。全世界瞩目于此，聆听来自中国的声音。

This “sit down” activity is the involvement of crossover home furnishing and the appearance in international stages, which will make life lovers find the new inner space and new understanding of life. The whole world will focus on China and pay attention to Chinese sound.

相关知识

【坐下来】跨界对话 以颠覆之心对话设计之巅
现场实录：“陈设艺术设计与生活”跨界对话
网易家居赴米兰现场直击中国设计“米兰之行”
观展指南 2015年米兰国际家具展
科勒设计体验中心活动：跨界对话艺术主题沙龙举办
科勒跨界对话艺术主题沙龙在沪举行
独运匠心，灵感激荡——跨界对话艺术主题沙龙
“最高学府•跨界对话”汉能薄膜发电走进清华
【看过来】2015艾鼎奖携一大波国际设计大咖齐聚上海
【快来】据说这里有“一条龙服务”的集成厨房？